Meghan Markle’s American Riviera Orchard brand is facing yet another obstacle, this time related to the design of its logo. According to exclusive information from DailyMail.com, the U.S. Patent and Trademark Office (USPTO) recently rejected an application concerning the brand’s name.

The USPTO stated that businesses cannot trademark geographic locations, which includes the term “American Riviera,” a nod to the coastline near Meghan and Harry’s Montecito, California home.

Meghan Markle’s American Riviera Orchard brand is encountering significant trademark challenges, primarily related to its logo and the use of the geographic term “American Riviera.” The U.S.

Patent and Trademark Office (USPTO) recently rejected the trademark application, citing inaccuracies in the logo’s design and procedural errors. The term “American Riviera” is already associated with another business, complicating the brand’s efforts to secure exclusive rights.

The USPTO’s rejection was driven by the fact that “American Riviera” is deemed a geographic location and thus not eligible for trademark protection.

This decision presents a significant hurdle for the brand, as it navigates the complexities of establishing a unique identity in a competitive market.

Critics have also taken issue with the logo’s design, particularly focusing on the stylization of the letter “O” in “Orchard.” The USPTO suggested that the logo’s current design might be too elaborate and not easily recognizable, prompting the need for revisions.

This is not the first time Markle’s branding efforts have faced challenges. Her podcast, “Archewell,” previously encountered a trademark conflict with an existing self-help blog of the same name, illustrating a recurring pattern of branding difficulties.

Adding to the brand’s struggles, the promotional strategy of sending homemade strawberry jam to celebrities has been met with ridicule rather than generating the intended positive attention. Critics have highlighted the ineffectiveness of this marketing approach, further complicating the brand’s public perception.

Historical parallels can be drawn between these issues and previous controversies, such as the use of the Sussex coat of arms, which was ultimately banned by Queen Elizabeth II. The ongoing trademark disputes have led to delays and setbacks, contributing to a broader narrative of struggle for Markle’s brand.

As Meghan Markle’s legal team works to address these issues, the brand continues to face scrutiny and mockery, underscoring the ongoing challenges in her branding efforts.