With this season’s addition of WNBA rookie superstar Caitlin Clark, the Indiana Fever are returning from the Olympic break at 11-15, they’re on the verge of eclipsing their win total from 2023, and remarkably, are currently in position to take the seventh seed in the Eastern Conference playoffs.

But any understanding of Clark’s impact on the Fever in 2024 has to begin with the bottom line, which looks dramatically different than it did before her arrival.

As the team revealed Wednesday, attendance is up 264 percent for the Fever this season as every single available ticket has been sold. And that’s just the start.

The team has enjoyed a 1,193-percent jump in jersey sales, while the Fever store has seen 700 percent more purchase from a season ago.

The concession stands are enjoying a similar uptick. Not only are hot dog sales up 300 percent, but Hoosiers have bought more than 2,826 gallons of draft beer – a 740-percent jump from 2023.

Clark dribbles during the game against the Phoenix Mercury at Gainbridge Fieldhouse

+2
View gallery

Clark dribbles during the game against the Phoenix Mercury at Gainbridge Fieldhouse

Fans shows support before the game between the Mystics and the Fever on July 10
+2
View gallery

Fans shows support before the game between the Mystics and the Fever on July 10

And that’s just Indiana’s in-person audience.

On social media, the team has gotten more than 800 million page views in the last four months, while adding 1.3 million followers since April 15. In fact, the Fever have more social media views than ant other major US league over the last third of the year.

Naturally, the Fever are having a similar impact on television, where 38 games have been broadcast national this season. As a result, the Fever have now played in the most-watched WNBA games on ESPN, ABC, NBA TV and ION.

And with so many viewers, sponsors have followed suit. Ads are up 225 percent in 2024 for the Fever, who now boast more sponsors than any WNBA team.

“This is a fun team, on and off the court, and our staff has done an exceptional job at creating content that connects our growing fan base in new and innovative ways,” said Todd Taylor, Pacers Sports & Entertainment president for business operations.

“This is an important moment for our sport and our city and state, and it is exciting to be able to share it with our fans at Gainbridge Fieldhouse and all over the world.”